The French was founded on Instagram in 2018 out of a passion for casual-chic French style. More than just a cliché, I believe French style is about elegance and timeless design. I hope my style guides, wardrobe philosophy, and brand suggestions will help you to create a robust wardrobe that takes you through all of life’s moments.
The French was founded by me, Victoria Petersen. I’m an American from Connecticut (by way of New York) living between Miami Beach and Paris. I started The French when I decided to re-do my wardrobe in 2018. I had been wearing the same style of clothing since college and I felt I needed a serious wardrobe refresh. I started researching and came across the French wardrobe philosophy that resonated with me. I decided to share my process and inspiration on this site and on Instagram.
At the same time, I decided to make a move to Paris which I had been dreaming about since leaving France more than 10 years ago. I spent time in France during high school and had always wanted to return to the country as an adult. I started making regular trips to Paris in 2017 and eventually settled in a small apartment in the 7th arrondissement in 2019.
I then moved to the heart of the arts and fashion district Le Marais where I get to discover Parisian street style, new designers, and the latest French concept stores.
Don’t hesitate to contact me with questions, or suggestions, or to inquire about reaching my audience or collaborating!